The Extended Marketing Mix Assignment Example | Topics and Well Written Essays - 2000 words

The wide Marketing Mix - Assignment ExampleIn order for customers to recognize your harvest, it is required to contrastingiate your product to highlight it in the eyes of the customer. Differentiation can be done on any radical depending on what is more highly rated in your potential customer. The corporation on since it started working in 1981 has been focus on providing the best calibre for their product. Crosland employed the method of cargonfully manufacturing various electronic goods such as amplifiers, tuners, record disks, cassette players etc and imported speakers from a relatively sm eacher shop and branded them with their own name. Since it relied on quality and produced specialized electronic equipment they differentiated their product on this basis only. They provided quality services to their customer the wrong was not their competitive factor.Distribution patterns be considered extremely important in merchandising because no military issue how beautiful and pen etrating the marketing activities are, if the product is not available to the consumers when they ask for it, they will probably hold up to another product and start using it. Many products have failed due to the failure of the company to spread over the problem of proper and timely distribution of the product in the areas where there is extensive demand. The company low consideration was not paying enough attention to the changing marketing tastes and the ever changing consumer tastes and therefore, has started suffering in profits. The company had attained their advantage by providing quality products. However, because the world is becoming fast paced and the changes that are usually taking place in the minds of the consumers have dented the demand for their products. People are asking for more innovative products which are being provided to them by other competitive companies which have employed fair(a) in time production methods so that they stay in complete cohesion with the demand for their different products. The methods of the competitors have made them the market leader. Therefore in order to get their strategic advantage back, they take in to employ such distribution methods that the consumers get timely availability of the product as and when they demand it. The rise in their distribution channel should be done so that they can increase their customer imbruted by increasing the customer satisfaction and convenience. They should improve their inventory management by increasing the introducing the besides in time methods of inventory management this method leads to quality improvement. Customers get better product in time and eventually they will be attracted to use the companys products due to timely availability and quality. As the company is already competing based on their quality, a little improvement in distribution patterns might inspection and repair them in increasing the quality of their products and services to a much greater ext ent. Another strategy that they are using is exclusive distribution which in a way hinders the availability of product in all the markets (Elizabeth, 1996). Therefore, this reduces the probability that the customer will come to but the product to the specific shop if considering the current slur when the competitors are providing with better products. 3. Pricing StrategiesPrice is one to the most important and the basic variable that marketing managers